The Condo Market Has Shifted — Here's the Data

If you've been watching Maui real estate with any regularity, you've noticed it: condo prices in many Maui submarkets are lower than they were in 2022. In some buildings and neighborhoods, the discount from peak is meaningful …

The $1M Question Every Buyer Asks

A million dollars sounds like a lot of money. In most American real estate markets, it is. In Maui, it is a meaningful but decidedly mid-range budget that gets you very different things depending on where you're looking and what you're …

Two Islands, Two Very Different Real Estate Decisions

Hawaii buyers who haven't spent significant time on both islands often frame the choice as a simple comparison of price and scenery. The reality is that Maui and Oahu offer fundamentally different lifestyles, infrastructure realities, and investment profiles — and …

The Law That Reshaped Maui's Investment Landscape

Maui County Bill 9, signed into law in 2023, represents the most significant shift in short-term rental (STR) regulation the island has seen in decades. The law was designed to address the housing shortage by converting investor-held vacation rental units back …

The Question Everyone Is Asking

If you've been watching the Maui real estate market over the past 18 months, you've likely noticed something strange: prices haven't crashed the way some predicted, but the condo market feels noticeably softer while single-family homes in many neighborhoods are holding strong …

The Question That Has No Universal Answer

"Is now a good time to buy in Maui?" is the question I get more than any other. And the honest answer is: it depends on who you are, what you're buying, and what your financial situation looks like. There is …

The Investment Thesis Has Changed — Not Disappeared

For the past decade, the dominant Maui real estate investment thesis was straightforward: buy a condo, list it on Airbnb, generate short-term rental income that covers carrying costs and then some, and hold a trophy asset that appreciates over time. That thesis worked …

Setting Realistic Expectations Before You List

One of the most common mistakes Maui sellers make in today's market is carrying the expectation from 2021: list on a Thursday, receive multiple offers by Monday, close in 30 days. That market existed. It no longer does for most property types. Understanding …

The Valley Isle has always captured the imagination of discerning buyers from around the globe. However, as we settle into 2026, the motivations driving the high-end property market have fundamentally shifted. The frenzied buying patterns of a few years ago have been replaced by a highly deliberate, thoroughly researched approach …

For many visitors, the southern coast of the Valley Isle represents the ultimate vacation destination. The meticulously manicured resorts, pristine crescent beaches, and flawless weather create an unforgettable escape. The southern coast is famous for its near perfect microclimate, receiving only a fraction of the rain that falls on the …